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Why AI tools won't supplant Google Search anytime soon

Why AI tools won't supplant Google Search anytime soon

AI tools are improving yet they currently struggle to replicate the breadth and speed of Google's functionality

Phil Siarri's avatar
Phil Siarri
Mar 26, 2024
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The PhilaVerse
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Why AI tools won't supplant Google Search anytime soon
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Image credit: Image Creator from Microsoft Designer/DALL.E and Canva

Today, I came across an interesting op-ed courtesy of David Pierce (The Verge). His article explores the evolving landscape of AI-powered search tools and their potential impact on Google's dominance.

Here are my key take-aways:

  • While AI search tools are improving, they currently struggle to replicate the breadth and speed of Google's functionality.

  • Pierce conducted tests using popular search queries and found that AI tools often fall short, particularly in navigational queries where Google excels in providing direct links.

  • In some cases, AI tools excel in providing direct answers to buried information queries, but they lag behind Google in offering comprehensive results for explorational queries.

  • Pierce concludes that while AI has potential, Google's multifaceted approach to search, including its ability to provide direct answers and curated content, presents a significant challenge for would-be competitors.

  • The key question remains whether Google can adapt its model faster than AI companies can enhance their technologies to pose a real threat to Google's dominance in the search market.

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