TikTok tackles AI misinformation with new labeling initiatives

In a push for greater transparency, the video-sharing platform adopts metadata technology and partners with industry players to label and educate on AI-generated content

Image credit: Image Creator from Microsoft Designer/DALL.E and Canva

TikTok is implementing new measures to label AI-generated content (AIGC) uploaded from external sources to its platform, in an effort to enhance transparency and combat misinformation.

Here a few key points:

• This initiative involves using the Coalition for Content Provenance and Authenticity's (C2PA) Content Credentials technology, which attaches metadata to content for immediate recognition and labeling of AIGC.

• This approach is also being extended to content created on TikTok, ensuring that metadata remains even when content is downloaded and shared.

• The initiative is part of a broader industry movement, with other major companies like Meta and Google pursuing similar projects to identify AI-generated media.

• In addition to technical measures, TikTok is focusing on media literacy by launching educational resources and videos in collaboration with MediaWise and WITNESS, aiming to improve users' understanding of AIGC and its implications.

• Furthermore, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI) to promote the adoption of Content Credentials across the industry, enhancing the overall transparency and authenticity of digital content.

Will those initiatives appease politicians amidst ongoing legal challenges regarding TikTok's operations in the U.S.? Perhaps to some extent.