Some housekeeping
A few changes coming to the newsletter
I launched The PhilaVerse in December 2021. There’s been some ups and downs but overall it’s been a pleasant experience.
In the last few months, I spent more time analyzing what worked and what didn’t.
Based on that reflection, several changes are coming soon:
1/ A new logo is up (it’s a bit less transparent than the previous one, hence it will be easier to place in different branding assets, e.g. header images).
2/ There will be more paid content. Free subscribers: do not worry. Most content will be previewable. I’ll make sure to place at least 60% of the text above the fold. I hope this strategy simplifies monetization.
3/ Content will become slightly longer in general but shall remain “bite-sized”. Expect more embeds, citations and other elements.
4/ No more weekend roundups. This format has proven to be quite popular, therefore such will be posted throughout the week instead.
5/ I will reduce syndication to other platforms such as LinkedIn and Medium. This should ease up logistics and make Substack the primary point of access for the newsletter.
Thank you all for the continued support and feel free to leave feedback. 🙏
My only request is that you change the 'Newsletter name' to something that anyone can tell what it is about in 2 seconds. Happy to brainstorm some names if you consider doing what works a priority.