Roundup: Twitter rebrands to 'X'

The move is seen as controversial by many

Image credit: Canva

I haven’t created any roundup posts in a little while. The latest Twitter rebranding is a good opportunity to start again.

As you may already know, Elon Musk is fascinated by the letter ‘x’. So much so that Twitter is currently being rebranded to just that. Those efforts have led to many reactions in the media.

Bye bye birdie (link)

Chantal Da Silva of NBC News discusses the demise of the bird logo and its legacy.

X.com now redirects to Twitter (link)

Forbes’ Brian Bushard talks about the social network’s url redirection efforts.

Potential trademark issues (link)

It appears that Meta already has a trademark for an "x" logo (via Sonam Sheth and Sindhu Sundar/Business Insider).

A “confusing” start (link)

In Variety, Todd Sprangler comments of the potential, long-term risks of the rebrand.

A change that nobody wants? (link)

Clare Duffy of CNN argues that the rebrand will offer virtually no value to users.