Prime Day 2023 breaks records

The first day of Prime Day this year was the largest sales day ever on Amazon

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On July 13, Amazon announced that Prime Day 2023 was quite successful.

Here are a few key points:

• Amazon's Prime Day event, held on July 11 and 12, set new records, with the first day becoming the company's biggest sales day ever.

• The two-day event marked the largest Prime Day in history. U.S. consumers spent $12.7 billion during the event, representing 6.1% year-over-year growth. The first day saw a nearly 6% increase in sales compared to the previous year, while the second day had a 6.4% year-over-year increase.

• Customers spent more per order, with an average order size of $54.05.

• Top categories during the event included home goods, fashion, and beauty. Sales were driven by appliances, housekeeping supplies, electronics, apparel, and office supplies.

• Mobile shopping increased, with smartphones accounting for 44.8% of sales on the second day.

• Buy Now Pay Later (BNPL) usage also grew, contributing $927 million in revenue, up 20% from the previous year.

• The number of items purchased worldwide increased to over 375 million, up from 300 million in the previous year.