Google abandons plan to block cookies on Chrome

This comes after pushback from publishers and regulators

Image credit: Image Creator from Microsoft Designer/DALL.E and Canva

Google announced it will no longer block tracking "cookies" on its Chrome browser, after resistance from online publishers and regulatory scrutiny.

Here are a few key points:

• Cookies, used by third-party companies to track user movements for advertising purposes, are seen as privacy invasions and are tightly regulated.

• In 2020, Google introduced the "Privacy Sandbox" project to stop individual tracking, but its implementation faced delays.

• Online publishers argued this would increase Google's dominance by limiting data access to others.

• Instead, Google will offer a new Chrome feature allowing users to make informed choices about cookie use across their web browsing.

• The plan is pending approval from regulators, especially in the UK and EU, but Google will continue its "Privacy Sandbox" projects for third-party websites.