75% of US shoppers now holding Prime memberships

Amazon's Prime subscription service reached a record high of 180 million US shoppers

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In March, Amazon's Prime subscription service reached a record high of 180 million US shoppers, marking an 8% increase from the previous year, as reported by Consumer Intelligence Research Partners.

Here are a few key points:

• This growth underscores the enduring appeal of Amazon's fast delivery and diverse product offerings, particularly amidst inflation concerns and increased competition from rivals like Walmart and China-linked companies such as Shein, and Temu.

• Prime membership, which costs $140 annually or $15 monthly, includes shipping discounts and access to the ad-supported Prime Video streaming service. The data suggests that consumers view their Amazon shopping habits as justifying the investment.

• Despite earlier predictions of a plateau, Amazon continues to attract new subscribers, with 75% of US shoppers now holding Prime memberships.

• While Amazon's global Prime membership figures have not been updated since 2021, analysts anticipate a 12% increase in subscription service revenue for the period ending March 31, reflecting the continued growth of Prime.