4 things about the recent success of Temu
As per Sensor Tower, the Temu app has been installed 10.8 million times in the U.S. in less than four months
According to analytics company Sensor Tower, the Temu app has been installed 10.8 million times in the United States in less than four months.
Here are four things about the Boston-based ecommerce platform.
Temu is an online marketplace that sells ultra low cost products mostly made in China. It launched in September.
It is a subsidiary of Chinese firm Pinduoduo, which operates a popular social commerce platform in China. Temu essentially emulates that model.
The Sensor Tower figures suggest Temu was America’s most downloaded mobile app in any category between November 1 and December 14.
Due to the stubborn inflation in the U.S., it’s likely Temu will continue to increase its user base, yet its Chinese roots could also attract scrutiny.